by Kimberly Reynolds

The success of your fundraiser depends on how much publicity your
group can attract.

Community awareness of your fundraising need and your fundraising
offering will always increase your results.

Here are some fundraising publicity tips:

Fundraising Publicity Tip #1 - Use your website
If you don’t have one, get one. Use it to communicate your goals,
thank your sponsors, highlight periodic offerings, recognize
successes, honor individual contributors, etc.

Promote your web site on all your materials.

Fundraising Publicity Tip #2 - Actively seek more publicity
Get the word out about your fundraiser in as many ways as
possible. Get into as many neighborhood newsletters and other
public forms of communication as you can.

Send out press releases to the local media and invite coverage
with photo opps at your fun events.

Fundraising Publicity Tip #3 - Utilize any gathering
Make announcements at other events to spread the word, display
products, take orders, make sales, and recruit volunteers.

Take a joint venture approach to marketing your group by giving
something of value back to all those who join your team.

Fundraising Publicity Tip #4 - Goal awareness
Heavily promote the goal of your fundraiser in all communications,
particularly between sellers and buyers. A good cause gets the
money out.

Make sure that all participants know the specific reason why the
money is being raised.

Fundraising Publicity Tip #5 - Communication
Use all available means of increasing awareness of your group’s
efforts including roadside signs, e-mail lists, phone calling
tree, newsletter, flyers, posters, bulletin boards, recorded
hotline messages, etc.

Fundraising Publicity Tip #6 - Sponsorship decals
Offer these free to supporting merchants. Sell to membership
level supporters. Use the glass stick-on type for storefronts
or vehicle windows.

This “branding” gets the word out to the community that your
organization has a strong support base.

Fundraising Publicity Tip #7 - Bumper stickers
Sell your organization year round with every fundraiser by
offering one that says “Proud Supporter of _____.” Give one
to every volunteer and group member.

Fundraising Publicity Tip #8 - Flyers everywhere
Hit local mailboxes (follow postal regulations) and car
windshields in shopping centers. Give fundraiser details in
your flyer in a way that promotes sales and gives contact
information.

Put a coupon or free gift offer into the flyer that will keep it from
being thrown away. Your merchant base will help provide the
offers because this is free advertising for them.

For example, a flyer including a car wash, dry cleaners, or oil
change coupon. (Or even all three!)

Fundraising Publicity Tip #9 - Build an e-mail list
Ask for an e-mail address for a newsletter distribution when
you’re fundraising. Have opt-in links on your web site.

Build an online community of supporters by offering them extras
available only at your site.

Put your fundraising publicity plan in place today. You’ll reap the
benefits in continued growth and additional fundraising success
for years to come.
more…

http://www.charitypartnership.com/resources/Native-American-Heritage-Association.html
Originally Posted on 6/24/2005 8:04:02 AM
Content source: http://www.MyUltimateFundraiser.com