Business Plan fundraising

Here are some tips I learned in the promotion of sporting events, but they should give you some ideas for keeping all kinds of donors and sponsors happy:

* Generally, the rule for event promoters is to only allow one sponsor from each category: One print media sponsor, one supermarket, etc. All donors for nonprofit causes are welcome, however.

Why? Well, what’s exciting about fundraising events is that they are a massive market of different groups of people that your business wouldn’t easily get to - charity groups, school PTA members and parents, mothers from the playgroup, church groups, sports clubs, league of friends, church groups, people in offices, local businesses, local hospices, special interest groups, women’s groups, Brownie and Cub packs to name a few.

* Make it clear up front what recognition each level of sponsorship will receive, in writing, so that no-one will feel slighted by the size of their logo in print ads or online. Make sure you deliver what you promised.

* Always follow up with a thank-you letter to sponsors/donors after the event or fundraising campaign. Let them know how it went and specifically, what exposure they got for their sponsorship. How big was the crowd, if it was an event?

Approach Individuals For Help

Apart from creating public awareness about the programs of the non-profit organizations, you can approach individuals for help. There are countless people in the society who are affluent and capable enough to financially support the non-profit groups. Many of them take interest in charity as a part of their philanthropic ventures. You can expect huge funds from these people. If people are interested in contributing stuffs like clothes, food items etc instead of the cash, you should accept it readily. The school and college students make great donors; so approaching them with a good cause for the non-profit organization is definitely a brilliant idea.

* Always send sponsors/donors a nice letter–or better yet, pay them a visit to thank them and go over areas of benefit for their business. Show them a good return for their money in the form of new customers, “free” advertising, and association with a well-run and worthy cause.

If you help your sponsors prosper, they will help your event or cause prosper–It’s as simple as that!

When you have done your job well, enlisting sponsors’ support in the future will be a piece of cake

Resource Author Francisco R. Higueras
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