January 19, 2009

Conducting a Fundraising Program

Careful planning and coordination are essential to running a successful fundraising program. Every fundraiser is different, and logistics can vary quite a bit. Every fundraiser needs to have a clear purpose that most anyone would be willing to support. The need for money, the amount of money required, and specific goals are all keys to a successful fundraising program. If the goal of the program is worthwhile, it is easy to get support from parents, neighbors, administrators and others.

Generally, it is never a particularly good idea to shoulder all the responsibility yourself, so it is a good idea to delegate tasks when possible. Try to get a small group of volunteers to help you organize. To make your fundraising program a success, it is important to set an objective, and a deadline to achieve that objective. Try to keep the fundraising program to one or two weeks long, as it will help everyone stay focused and on the right track.

Keep in constant contact with your volunteers. It will be a great help if the exact number of volunteers is known who will help during your fundraising program to organize a selling strategy. Be a role model in the group and provide guidance as necessary.

You will need to decide what type of fundraising program you want to run. There are hundreds of possibilities. Some of the most common programs are candy bar fundraisers, magazine fundraisers, auction fundraisers, gift card fundraisers, and the raffle fundraiser.

Decide which kind fundraiser you want to run and contact your chosen fundraising company. Most reputable companies will offer fundraising starter kits for free - ask them. If your fundraiser does not require purchasing commercial products or prizes, as is the case for most raffles (raffle prizes are typically donated), then you just need to make sure to buy record keeping supplies.

Make a list of likely donors before you start approaching people for support. A focused list will provide superior sales conversions. It is usually better to start with friends and family members, and then move on to neighbors and others who you think would be interested.

Volunteers need to have a clear idea of the objective of your fundraiser program, and it must be communicated to the potential donors in concise terms, without any ambiguity. When approaching the donors, be polite and enthusiastic about the cause. Also, it is recommended that you carry the fundraising samples with you.

For more fundraising guides, visit www.fundraisinginformer.com

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