July 12, 2010
The Worst Fundraising Ideas For Nonprofit Organizations
Not all fundraising ideas work. In fact, a lot of the worst fundraising ideas for non profit organizations are still being used by nonprofits. Why? Because some nonprofits tend to rely on the easiest methods to use, or they just fail to realize how ineffective their ideas actually are. So now we will examine a few of the fundraising ideas that your organization should avoid.
Take the idea of getting supporters to go out onto the street, walk up to a bunch of people, and ask for charity. Terrible idea! – walking up to people who are running chores, purchasing groceries, or on their way to work just annoys them. To be honest, many charities have gotten bad reputations by using face-to-face fundraising and some accuse them of harrassment. Although some individuals will likely agree to donate, many will simply ignore your charity or be dismissive. The idea could be more profitable by setting up a table in front of a popular store and offering an item to sell, such as chocolate bars. The food will draw visitors in, allowing you to give them your pitch about your charity.
The thing that really seems to trip up some nonprofits, is not thinking about how the things they are selling seems from the view of the people first exposed to your nonprofit. To give an example, a bake sell full of cookies and cakes may work for a children’s charity but the idea would be frowned upon for a charity that raises money for diabetics. Such a charity could make a favorable impression by baking sugar free versions of popular cookies and cakes instead. Besides, the best fundraising ideas for nonprofit organizations help remind donors about your organization. If you are giving away edibles, give a flyer, a brochure, or a Frisbee too.
A lot of the worst fundraising ideas are not horrible in and of themselves; they simply become that way because of poor planning. Consider the car wash in bad weather or the nonprofit that attempts to sell flowers in the dead of winter! (True story.) Simply by paying attention to the local weather forecast, the car wash could have been a success. Instead of selling flowers in the winter, a nonprofit should have sold handmade scarves, holiday wrapping paper or even hot coco.
With nonprofits, technology has made it considerably easier for people to give; however, not all methods inspire the same level of trust by consumers. Think about texting donations, although the idea was successful during the earthquake in Haiti, more and more individuals are becoming suspicious of the idea and are concerned about being unwillingly registered for reoccurring donations. Others would just rather give in a way that supports the charity instantly, since text donations often take several months before they reach you! The fact that many phone carriers limit the amount of times, individuals can donate also makes this idea less than perfect.
The trust factor also comes into play here, nationally known charities may find some success, smaller charities are less likely to find success with this method simply because they are less well known. To quickly get the money your cause needs, allow contributions through your website; accepting debit, credit and online payment methods (such as PayPal), give donors the ability to donate as much as they want as often as they want.
In the end, bad fundraising ideas can be avoided by paying attention, avoiding aggressive strategies, planning for all situations and thinking about what works best for your nonprofit.









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